Tico Time Website Redesign  Timeline & Quality Assurance Checklist

Estimated Release Date: Mid July

  • Total Project Completion: 100% 100% 100%

Task Complete

Task In Progress

Task Complete but Needing Client Approval (usually approved in meetings)

Client Action Item

[

Task Not Complete

Discovery Phase

  • 100% Completion 100% 100%

Needs Assessment Conversation

\

Do you already have a website?

Yes, https://ticotimeresort.com/

\

Why do you want in a website?

Improve user flow and design infrastructure
Better highlight all of Tico Time services
Attract more customers

\

What are your top level business goals?

Fill the RV Park with RV campers, tent campers, tours, day passes

\

How are you currently tracking your conversions?

Customers make RV reservations, book tours, or buy festival tickets

\

Objectives of website

Improve user flow and design infrastructure
Better highlight all of Tico Time services
Attract more customers

\

What metrics are required to support achievement of business objectives ?

Make reservations/buy tickets
Building email subscribers
Search rankings – if tyler comes on
Improve content quality

\

Design Requirements

Website is colorful, but not distracting – maintains tico time vibe
Main Tico Time font is used ‘Graceland’ but new more legible fonts are introduced for main headings
Image-rich design to showcase resort and resort activities

\

Functionality Requirements

RV Spot, Tent Camping and Day Pass booking (https://book.rvspots.com/TicoTimeRiverResort)
Resort Activity Waivers
Calendar Plugin Integration (https://wordpress.org/plugins/the-events-calendar/)

\

Direct Competitors

RV Parks in Durango
Navajo Lake State Park

\

Client's Value Proposition

Zero waste RV park – not a lot are doing that if any
Fun for individuals and for families and a place to create memories
Escapism – tropical vacation paradise

\

What are your main products/services?

  • Accommodations 
    • RV Empty Spots Camping 
    • RV Campers for rent
    • Tent Camping 
    • Day Passes
  • Resort Activities ( pages below may be out of scope) 
    • Zipline Tours 
    • Paddleboarding 
    • River Tubing & Rafting
    • Beach Volleyball 
    • Challenge and High Ropes Course 
    • Waterslide Jump and Waterslide
    • Disc Golf 
    • Yoga 
  • Resort Tours
    • Zipline Tours 
      • Zipline 
      • Night Zipline
      • Challenge and High Ropes Course 
    • River Tours 
      • River Rafting Tour
      • River Tubing Tours
      • SUP Stand Up Paddleboard Lessons
    • Combo Zipline and River Tours
\

Desired Website Pages - this may be subject to change

  • Home
  • Adventure Tours
    • Zipline
    • River
    • Combo
  • Festivals
  • Resort Activities
    • Zipline Tours
    • Paddleboarding
    • River Tubing & Rafting
    • Beach Volleyball
    • Challenge and High Ropes Course
    • Waterslide Jump and Waterslide
    • Disc Golf
    • Yoga
  • Accomodations
  • Book Your Stay – goes straight to the booking link
  • Contact Us
  • Complaints Page
\

Where is website content coming from?

To Be Decided

\

Where are photos coming from? What type of photos will we be using?

Received Google Drive Link

https://drive.google.com/drive/folders/13ZO6bsTvMWnrLYAaldWVEkPBmHNzmV4e

\

Will you need newsletter sign up integration?

Yes, we already have the code

\

Discussion of Next Steps

Research

\

Findings from competitor and industry research

Durango RV Resorts

Navajo Lake State Park

  • Most websites out of date

Overall Findings

  • Most competitor websites are out of date and will be easy to out do
  • Based on other RV websites in the area it may be beneifical to:
    • Add in ‘Nearby Activities’ Page
    • Rename ‘Accomodations’ to “Rates & Accomodations”
    • Add Testimonials on Homepage
    • Add ‘Why choose us’ on homepag

Conversion Review

\

How do you want track your conversions?

  • RV & Day Pass Bookings
  • Tour Bookings
  • Festival Tickets Bought

User Persona Creation

\

User Personas and User flow charts are created and client approves

  • People with RV 
    • Desired Conversion:
      • Buy Empty RV Spot (seasonal prices)
      • Buy Tico Time Tours
  • People without RV
    • Desired Conversions
      • Rent furnished RV
      • Buy Tent/Car Camping spot
      • Buy Day Pass
      • Buy Tico Time Tours
  • People interested in tours 
    • Desired Conversion
      • Buy any of the tours
      • Buy a Day Pass ( does a day pass need to be bought to particpate in a tour?)
  • People interested in festivals
    • Desired Conversions
      • Buy Festival Ticket
      • Buy from Transportation options
      • Buy from RV site options
      • Buy adventure tour

Site Map & Flow Process Diagram Creation

\

Sitemap & Flow Process Diagram are created and client approves

https://octopus.do/942dev6qzkk

Wireframing

\

Wireframe of Homepage and Inner pages are created and approved by client

https://www.figma.com/file/iBdEOQSGTNPnleOEWW6c0i/Tico-Time-Homepage?node-id=0%3A1

Design/Branding Exploration

\

Font Choices are given and final font(s) are approved by client

  • Header Font Choice:
    • Bebas New
  • Body Font Choice: Josefin Sans
\

Color choice is given and final colors are approved by client

Functionality Prep

\

Do we have everything we need to develop the functionality of the website?

5 Star Business Profile & Schema (for SEO)- has been integrated 
The events calendar (for showing calendar events – has been integrated
Divi Carousel (for design) – has been integrated 

Content and SEO Phase

  • 100% Completion 100% 100%

Content Creation

\

Page content creation

Ashlee is creating content for the website
Content has been integrated onto site

Development Phase

  • 100% Completion 100% 100%

Homepage Design/Development

\

First draft of homepage is created and reviewed by client

\

Revisions are done and final homepage is created and approved by client.

Inner Page Design/Development

\

First draft of Accommodations page is created and reviewed by client

https://ticotimeresort.com/accommodations/

\

First draft of Tours page is created and reviewed by client

\

First draft of Festivals page is created and reviewed by client

\

First draft of Activities page is created and reviewed by client

\

First draft of Contact Us page is created and reviewed by client

\

First draft of Zipline & Challenge Course Tour page is created and reviewed by client

\

First draft of River Tubing an Rafting Tour page is created and reviewed by client

https://ticotimeresort.com/durango-river-tubing-and-river-rafting/

\

First draft of Combo Tour page is created and reviewed by client

\

First draft of Paddleboarding page is created and reviewed by client

\

First draft of Beach Volleyball page is created and reviewed by client

\

First draft of Waterslide Jump and Waterslide page is created and reviewed by client

\

First draft of Disc Golf page is created and reviewed by client

\

First draft of Yoga page is created and reviewed by client

\

First draft of Events Calendar page is created and reviewed by client

https://ticotimeresort.com/events/

\

First draft of Events Venue page is created and reviewed by client

\

First draft of Events page is created and reviewed by client

\

First draft of Let's Make it Right Form page is created and reviewed by client

\

First draft of Outdoorsy page is created and reviewed by client

\

Revisions are done and final inner pages are created and approved by client.

Population Website with Content

\

Entire website is populated with content.

\

Verify with client that all content on website is accurate and up-to-date

Make Website Mobile-Friendly

\

Homepage is mobile-friendly

\

Inner pages are mobile-friendly

\

Client verifies website is mobile-friendly

Functionality of Website is Implemented

\

Key functionality is added to website

Calendar added
Reserve Now Buttons integrated
Integrated Outdoorsy
Business Schema added

\

Client approves functionality is working

Miscellaneous

\

Client Approves all photos and their placement

\

Verify all inbound and outbound links work

\

Verify all images or compressed and optimized

\

Verify all images have alt tags

\

Verify every page has a featured image

\

Upload Website Favicon

\

Delete unused images from media library

\

Delete unused pages

Website Launch

  • 50% Completion 50% 50%

Final SEO Checklist

\

All pages have keywords, meta tags and meta descriptions

Make Website Live

\

Verify contact form works

[

Uncheck option that blocks search engines from indexing the site

Install tracking tools