Tico Time Website Redesign Timeline & Quality Assurance Checklist
Estimated Release Date: Mid July
- Total Project Completion: 100% 100%
Task Complete
Task In Progress
Task Complete but Needing Client Approval (usually approved in meetings)
Client Action Item
Task Not Complete
Discovery Phase
- 100% Completion 100%
Needs Assessment Conversation
Do you already have a website?
Yes, https://ticotimeresort.com/
Why do you want in a website?
Improve user flow and design infrastructure
Better highlight all of Tico Time services
Attract more customers
What are your top level business goals?
Fill the RV Park with RV campers, tent campers, tours, day passes
How are you currently tracking your conversions?
Customers make RV reservations, book tours, or buy festival tickets
Objectives of website
Improve user flow and design infrastructure
Better highlight all of Tico Time services
Attract more customers
What metrics are required to support achievement of business objectives ?
Make reservations/buy tickets
Building email subscribers
Search rankings – if tyler comes on
Improve content quality
Design Requirements
Website is colorful, but not distracting – maintains tico time vibe
Main Tico Time font is used ‘Graceland’ but new more legible fonts are introduced for main headings
Image-rich design to showcase resort and resort activities
Functionality Requirements
RV Spot, Tent Camping and Day Pass booking (https://book.rvspots.com/TicoTimeRiverResort)
Resort Activity Waivers
Calendar Plugin Integration (https://wordpress.org/plugins/the-events-calendar/)
Website Examples Client Likes
Direct Competitors
RV Parks in Durango
Navajo Lake State Park
Client's Value Proposition
Zero waste RV park – not a lot are doing that if any
Fun for individuals and for families and a place to create memories
Escapism – tropical vacation paradise
What are your main products/services?
- Accommodations
- RV Empty Spots Camping
- RV Campers for rent
- Tent Camping
- Day Passes
- Resort Activities ( pages below may be out of scope)
- Zipline Tours
- Paddleboarding
- River Tubing & Rafting
- Beach Volleyball
- Challenge and High Ropes Course
- Waterslide Jump and Waterslide
- Disc Golf
- Yoga
- Resort Tours
- Zipline Tours
- Zipline
- Night Zipline
- Challenge and High Ropes Course
- River Tours
- River Rafting Tour
- River Tubing Tours
- SUP Stand Up Paddleboard Lessons
- Combo Zipline and River Tours
- Zipline Tours
Desired Website Pages - this may be subject to change
- Home
- Adventure Tours
- Zipline
- River
- Combo
- Festivals
- Resort Activities
- Zipline Tours
- Paddleboarding
- River Tubing & Rafting
- Beach Volleyball
- Challenge and High Ropes Course
- Waterslide Jump and Waterslide
- Disc Golf
- Yoga
- Accomodations
- Book Your Stay – goes straight to the booking link
- Contact Us
- Complaints Page
Where is website content coming from?
To Be Decided
Where are photos coming from? What type of photos will we be using?
https://drive.google.com/drive/folders/13ZO6bsTvMWnrLYAaldWVEkPBmHNzmV4e
Will you need newsletter sign up integration?
Yes, we already have the code
Discussion of Next Steps
Research
Findings from competitor and industry research
Durango RV Resorts
- Alpen Rose RV Park
- Design outdated
- has a weather forecast
- use https://www.campspot.com/ for booking
- Have an amenities page – do we need that?
- Area Activities – do we need this?
- Has Days trips
- Rates page is well organized https://alpenroservpark.com/durango-rv-park-rates/
- Durango RV Park – https://www.durangorvpark.com/
- open year round advertisement
- Why choose use section
- Affordable Pricing
- Long Term Rentals
- Quiet Comfort and Peace
- Year Round living
- reviews on homepage
- nearby activities
- Durango Ranch RV Resort https://durangoranchrvresort.com/sites-amenities/
- Like the way the organize some of their pages. Have a Sites & Amenities ( has the map) page and Rates page
- We should rename the accommodations page to “Rates & Accommodations”
Navajo Lake State Park
- Most websites out of date
Overall Findings
- Most competitor websites are out of date and will be easy to out do
- Based on other RV websites in the area it may be beneifical to:
- Add in ‘Nearby Activities’ Page
- Rename ‘Accomodations’ to “Rates & Accomodations”
- Add Testimonials on Homepage
- Add ‘Why choose us’ on homepag
Conversion Review
How do you want track your conversions?
- RV & Day Pass Bookings
- Tour Bookings
- Festival Tickets Bought
User Persona Creation
User Personas and User flow charts are created and client approves
- People with RV
-
- Desired Conversion:
- Buy Empty RV Spot (seasonal prices)
- Buy Tico Time Tours
- Desired Conversion:
- People without RV
- Desired Conversions
- Rent furnished RV
- Buy Tent/Car Camping spot
- Buy Day Pass
- Buy Tico Time Tours
- Desired Conversions
- People interested in tours
- Desired Conversion
- Buy any of the tours
- Buy a Day Pass ( does a day pass need to be bought to particpate in a tour?)
- Desired Conversion
- People interested in festivals
- Desired Conversions
- Buy Festival Ticket
- Buy from Transportation options
- Buy from RV site options
- Buy adventure tour
- Desired Conversions
Site Map & Flow Process Diagram Creation
Sitemap & Flow Process Diagram are created and client approves
https://octopus.do/942dev6qzkk
Wireframing
Wireframe of Homepage and Inner pages are created and approved by client
https://www.figma.com/file/iBdEOQSGTNPnleOEWW6c0i/Tico-Time-Homepage?node-id=0%3A1
Design/Branding Exploration
Font Choices are given and final font(s) are approved by client
- Header Font Choice:
- Bebas New
- Body Font Choice: Josefin Sans
Color choice is given and final colors are approved by client
Functionality Prep
Do we have everything we need to develop the functionality of the website?
5 Star Business Profile & Schema (for SEO)- has been integrated
The events calendar (for showing calendar events – has been integrated
Divi Carousel (for design) – has been integrated
Content and SEO Phase
- 100% Completion 100%
Content Creation
Page content creation
Ashlee is creating content for the website
Content has been integrated onto site
Development Phase
- 100% Completion 100%
Homepage Design/Development
First draft of homepage is created and reviewed by client
Revisions are done and final homepage is created and approved by client.
Inner Page Design/Development
First draft of Accommodations page is created and reviewed by client
https://ticotimeresort.com/accommodations/
First draft of Tours page is created and reviewed by client
First draft of Festivals page is created and reviewed by client
First draft of Activities page is created and reviewed by client
First draft of Contact Us page is created and reviewed by client
First draft of Zipline & Challenge Course Tour page is created and reviewed by client
First draft of River Tubing an Rafting Tour page is created and reviewed by client
https://ticotimeresort.com/durango-river-tubing-and-river-rafting/
First draft of Combo Tour page is created and reviewed by client
First draft of Paddleboarding page is created and reviewed by client
First draft of Beach Volleyball page is created and reviewed by client
First draft of Waterslide Jump and Waterslide page is created and reviewed by client
First draft of Disc Golf page is created and reviewed by client
First draft of Yoga page is created and reviewed by client
First draft of Events Calendar page is created and reviewed by client
https://ticotimeresort.com/events/
First draft of Events Venue page is created and reviewed by client
First draft of Events page is created and reviewed by client
First draft of Let's Make it Right Form page is created and reviewed by client
First draft of Outdoorsy page is created and reviewed by client
https://ticotimeresort.com/nearby-furnished-rvs/
Revisions are done and final inner pages are created and approved by client.
Population Website with Content
Entire website is populated with content.
Verify with client that all content on website is accurate and up-to-date
Make Website Mobile-Friendly
Homepage is mobile-friendly
Inner pages are mobile-friendly
Client verifies website is mobile-friendly
Functionality of Website is Implemented
Key functionality is added to website
Calendar added
Reserve Now Buttons integrated
Integrated Outdoorsy
Business Schema added
Client approves functionality is working
Miscellaneous
Client Approves all photos and their placement
Verify all inbound and outbound links work
Verify all images or compressed and optimized
Verify all images have alt tags
Verify every page has a featured image
Upload Website Favicon
Delete unused images from media library
Delete unused pages
Website Launch
- 50% Completion 50%