Tico Time Website Redesign Timeline & Quality Assurance Checklist

Estimated Release Date: Mid July

Total Project Completion: 100% 100% 100%

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Task Complete

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Task In Progress

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Task Complete but Needing Client Approval (usually approved in meetings)

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Client Action Item

[

Task Not Complete

Discovery Phase

100% Completion 100% 100%

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Needs Assessment Conversation

Do you already have a website?

Yes, https://ticotimeresort.com/

Why do you want in a website?

Improve user flow and design infrastructure
Better highlight all of Tico Time services
Attract more customers

What are your top level business goals?

Fill the RV Park with RV campers, tent campers, tours, day passes

How are you currently tracking your conversions?

Customers make RV reservations, book tours, or buy festival tickets

Objectives of website

Improve user flow and design infrastructure
Better highlight all of Tico Time services
Attract more customers

What metrics are required to support achievement of business objectives ?

Make reservations/buy tickets
Building email subscribers
Search rankings – if tyler comes on
Improve content quality

Design Requirements

Website is colorful, but not distracting – maintains tico time vibe
Main Tico Time font is used ‘Graceland’ but new more legible fonts are introduced for main headings
Image-rich design to showcase resort and resort activities

Functionality Requirements

RV Spot, Tent Camping and Day Pass booking (https://book.rvspots.com/TicoTimeRiverResort)
Resort Activity Waivers
Calendar Plugin Integration (https://wordpress.org/plugins/the-events-calendar/)

Website Examples Client Likes

https://myfishermanscove.com/our-resort/
https://www.ziparizona.com/
https://www.gulfislandswaterpark.com/

Direct Competitors

RV Parks in Durango
Navajo Lake State Park

Client's Value Proposition

Zero waste RV park – not a lot are doing that if any
Fun for individuals and for families and a place to create memories
Escapism – tropical vacation paradise

What are your main products/services?

Accommodations
- RV Empty Spots Camping
- RV Campers for rent
- Tent Camping
- Day Passes
Resort Activities ( pages below may be out of scope)
- Zipline Tours
- Paddleboarding
- River Tubing & Rafting
- Beach Volleyball
- Challenge and High Ropes Course
- Waterslide Jump and Waterslide
- Disc Golf
- Yoga
Resort Tours
- Zipline Tours
  - Zipline
  - Night Zipline
  - Challenge and High Ropes Course
- River Tours
  - River Rafting Tour
  - River Tubing Tours
  - SUP Stand Up Paddleboard Lessons
- Combo Zipline and River Tours

Desired Website Pages - this may be subject to change

Home
Adventure Tours
- Zipline
- River
- Combo
Festivals
Resort Activities
- Zipline Tours
- Paddleboarding
- River Tubing & Rafting
- Beach Volleyball
- Challenge and High Ropes Course
- Waterslide Jump and Waterslide
- Disc Golf
- Yoga
Accomodations
Book Your Stay – goes straight to the booking link
Contact Us
Complaints Page

Where is website content coming from?

To Be Decided

Where are photos coming from? What type of photos will we be using?

Received Google Drive Link

https://drive.google.com/drive/folders/13ZO6bsTvMWnrLYAaldWVEkPBmHNzmV4e

Will you need newsletter sign up integration?

Yes, we already have the code

Discussion of Next Steps

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Research

Findings from competitor and industry research

Durango RV Resorts

Alpen Rose RV Park
- Design outdated
- has a weather forecast
- use https://www.campspot.com/ for booking
- Have an amenities page – do we need that?
- Area Activities – do we need this?
- Has Days trips
- Rates page is well organized https://alpenroservpark.com/durango-rv-park-rates/
Durango RV Park – https://www.durangorvpark.com/
- open year round advertisement
- Why choose use section
  - Affordable Pricing
  - Long Term Rentals
  - Quiet Comfort and Peace
  - Year Round living
  - reviews on homepage
  - nearby activities
Durango Ranch RV Resort https://durangoranchrvresort.com/sites-amenities/
- Like the way the organize some of their pages. Have a Sites & Amenities ( has the map) page and Rates page
- We should rename the accommodations page to “Rates & Accommodations”

Navajo Lake State Park

Most websites out of date

Overall Findings

Most competitor websites are out of date and will be easy to out do
Based on other RV websites in the area it may be beneifical to:
- Add in ‘Nearby Activities’ Page
- Rename ‘Accomodations’ to “Rates & Accomodations”
- Add Testimonials on Homepage
- Add ‘Why choose us’ on homepag

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Conversion Review

How do you want track your conversions?

RV & Day Pass Bookings
Tour Bookings
Festival Tickets Bought

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User Persona Creation

User Personas and User flow charts are created and client approves

People with RV
- Desired Conversion:
  - Buy Empty RV Spot (seasonal prices)
  - Buy Tico Time Tours
People without RV
- Desired Conversions
  - Rent furnished RV
  - Buy Tent/Car Camping spot
  - Buy Day Pass
  - Buy Tico Time Tours
People interested in tours
- Desired Conversion
  - Buy any of the tours
  - Buy a Day Pass ( does a day pass need to be bought to particpate in a tour?)
People interested in festivals
- Desired Conversions
  - Buy Festival Ticket
  - Buy from Transportation options
  - Buy from RV site options
  - Buy adventure tour

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Site Map & Flow Process Diagram Creation

Sitemap & Flow Process Diagram are created and client approves

https://octopus.do/942dev6qzkk

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Wireframing

Wireframe of Homepage and Inner pages are created and approved by client

https://www.figma.com/file/iBdEOQSGTNPnleOEWW6c0i/Tico-Time-Homepage?node-id=0%3A1

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Design/Branding Exploration

Font Choices are given and final font(s) are approved by client

Header Font Choice:
- Bebas New
Body Font Choice: Josefin Sans

Color choice is given and final colors are approved by client

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Functionality Prep

Do we have everything we need to develop the functionality of the website?

5 Star Business Profile & Schema (for SEO)- has been integrated
The events calendar (for showing calendar events – has been integrated
Divi Carousel (for design) – has been integrated

Content and SEO Phase

100% Completion 100% 100%

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Content Creation

Page content creation

Ashlee is creating content for the website
Content has been integrated onto site

Development Phase

100% Completion 100% 100%

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Homepage Design/Development

First draft of homepage is created and reviewed by client

Home

Revisions are done and final homepage is created and approved by client.

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Inner Page Design/Development

First draft of Accommodations page is created and reviewed by client

https://ticotimeresort.com/accommodations/

First draft of Tours page is created and reviewed by client

Resort Tours

First draft of Festivals page is created and reviewed by client

Festivals

First draft of Activities page is created and reviewed by client

Resort Activities

First draft of Contact Us page is created and reviewed by client

Contact Us

First draft of Zipline & Challenge Course Tour page is created and reviewed by client

Zipline & Challenge Course Tour

First draft of River Tubing an Rafting Tour page is created and reviewed by client

https://ticotimeresort.com/durango-river-tubing-and-river-rafting/

First draft of Combo Tour page is created and reviewed by client

Combo Tours

First draft of Paddleboarding page is created and reviewed by client

Durango Stand Up Paddleboarding

First draft of Beach Volleyball page is created and reviewed by client

Durango Sand and Beach Volleyball

First draft of Waterslide Jump and Waterslide page is created and reviewed by client

Durango Waterslide Jump and Waterslide

First draft of Disc Golf page is created and reviewed by client

Durango Disc Golf

First draft of Yoga page is created and reviewed by client

Durango Yoga

First draft of Events Calendar page is created and reviewed by client

https://ticotimeresort.com/events/

First draft of Events Venue page is created and reviewed by client

Events Venue

First draft of Events page is created and reviewed by client

Tico Time Resort Events

First draft of Let's Make it Right Form page is created and reviewed by client

Let’s Make It Right Form

First draft of Outdoorsy page is created and reviewed by client

https://ticotimeresort.com/nearby-furnished-rvs/

Revisions are done and final inner pages are created and approved by client.

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Population Website with Content

Entire website is populated with content.

Verify with client that all content on website is accurate and up-to-date

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Make Website Mobile-Friendly

Homepage is mobile-friendly

Inner pages are mobile-friendly

Client verifies website is mobile-friendly

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Functionality of Website is Implemented

Key functionality is added to website

Calendar added
Reserve Now Buttons integrated
Integrated Outdoorsy
Business Schema added